At the Pure Beauty Awards held last night, Art de Parfum won the coveted Gold Award for Best New Niche Fragrance with our new fragrance Le Joker.

The virtual award ceremony was hosted by writer and presenter Layne Redman and Le Joker, which launched this summer, was selected from over hundreds of entries.

The fragrance was voted for by Pure Beauty’s esteemed and respected judging panel of experts from all areas of the beauty industry.