Philosophy


Art de Parfum is an independent, proudly ethical brand that takes a fresh approach to perfumery and exudes a contemporary French sophistication at every touchpoint.

What does Art de Parfum stand for?

"Art de Parfum never plays to the gallery, never works for other people. It’s terribly dangerous for any creative to fulfil other people’s expectations, they generally produce their worst work when they do that. I deeply believe that being genuine is the main driver in any creative process. You can’t fake your true self."
- RUTA DEGUTYTE, THE FOUNDER & CEO
Rute Degutyte


 

 

I ASPIRE TO PROVIDE….

  • I aspire to create fragrances as green and innocent as possible to the environment and the wearer
  • I aspire to provide a truly luxurious perfume anchored in the craftsmanship of it foundation
  • I aspire to provide a perfume which creates joy and pleasure to the giver and receiver. Scents that create moments that will be treasured in our memories
  • I aspire to provide a fragrance emanating from the meticulous intention with which it is created and the attention with which it is prepared
  • I aspire to provide a fine perfumery which is bold and passionate

 

I BELIEVE…

  • I believe that all fragrances should be 100% cruelty-free
  • I believe that all raw materials and packaging should be environmentally safe
  • I believe that my company should not use GMO-related products or raw materials
  • I believe that all fragrances should be free of nano-particles
  • I believe that my company should only use raw materials that do not harm the economic interests or physical safety of indigenous hunters and farmers in third world countries
  • I believe that putting my heart, mind, and soul into even our smallest acts will be the secret of my success – it's the little things that matter most
  • I believe that teamwork is a key to every success
  • I believe in always acting great but also that great is just not good enough
  • I believe that slow is better than fast
  • I believe in focusing on doing one thing really, really well is best
  • I believe that red lips and fragrance always top off any outfit

 

I GUARANTEE...

  

MY FRAGRANCES ARE FREE FROM…