News — creation RSS



Glass Magazine Reviews Le Joker!

"Cheer Leaders' written by Caroline Simpson  Thank you to Glass Magazine for including Le Joker in their latest Cheer Leaders fragrance review for 2020. "Perfume has a unique power to cheer and hearten. So this Autumn, Glass celebrates the latest launches with no particular olfactory theme but ones than gladden the heart and sol during these troubling times..." "No, no - not Batman's nemesis or even the playing card, this Joker is the latest fragrance from Art de Parfum and is a spirited woody spicy number which includes Timur pepper - a highly unusual ingredient."⁠

Continue reading




LE JOKER WINS BEST NICHE FRAGRANCE 2020!

At the Pure Beauty Awards held last night, Art de Parfum won the coveted Gold Award for Best New Niche Fragrance with our new fragrance Le Joker. The virtual award ceremony was hosted by writer and presenter Layne Redman and Le Joker, which launched this summer, was selected from over hundreds of entries. The fragrance was voted for by Pure Beauty’s esteemed and respected judging panel of experts from all areas of the beauty industry.  Le Joker launched on 7th July 2020 and is our 7th fragrance. Sensing the time was right for a scent which is both avant-garde and courageous, this highly characterful scent is one of our most evocative and provocative yet. The number seven also symbolises wisdom and...

Continue reading



Black Tea & The Story of How Excentrique Moi Came to Be

I thought I’d talk today about one of my favourite raw materials in perfumery, and that is black tea. It features heavily in one of the Art de Parfum fragrances, namely Excentrique Moi, which mixes a smoky, tannic black tea with red berries, hibiscus, dried fruits, spices, and patchouli. Wearing black tea fragrances are so comforting and cozy, especially in chilly weather….of which we seem to have a lot in Britain. When I wear Excentrique Moi, I always feel like I should be curled up under a blanket with a good book on my lap and a slice of fruitcake and a steaming hot cup of tea to the side. Hmmm, actually, that sounds good right about now! While there...

Continue reading


x