"He’s weird, fresh, a bit musky, a bit marine, with my favorite juniper notes. Ladies and Gentlemen, please, meet Le Joker" written by avivaflower_fragrances
“Fragrance, often referred to as the “silent accessory”, is one of, if not, the most important thing you could wear on a daily basis. It sets you up for the day by providing you with a delightful scent that will not only pair well with your outfit but will also reveal your personality, emotions and style to the rest of the world. With it being International Fragrance Day, we wanted to bring you an array of aromas perfect for your spring fragrance wardrobe, with a variety of women’s, men’s and unisex scents.” By Ximena Guijarro at Cohorted Cult
The beauty industry’s journey to become sustainable has its consumers to thank for it. We as individuals have the power to demand change and it all begins with our daily routines. So, what’s in yours? As scent is so personal, we emotionally purchase, checking out with the fragrance that connects us to a time, a place or a memory and consequently overlooking any eco-conscious effort. In his book, “How Customers Think: Essential Insights into the Mind of the Market,” Harvard professor Gerald Zaltman states that 95% of purchasing decisions are driven by unconscious urges, the most influential being emotion. But we must do better, and we can, if we actively choose to. What exactly makes a fragrance sustainable? There are...
"Are we facing a conceptual perfume that has been polished and made pleasant for the consumer? Or do we have a fragrance that challenges the limits of the commercial and manipulates the perception of your audience? For me, it is the most interesting aspect of Le Joker, this mystery that seems to require reflection and wisdom in order for it to be understood."
We are very proud to be apart of a new series written by Parfumado called 'Female Founders' which highlights a selection of inspiring female perfumers.
