The grass courts of Wimbledon have always been about more than just tennis. They're a stage where legends are born, where grace meets grit, and where the truest champions reveal themselves not just through their backhand, but through their character. This season's Wimbledon contenders bring more than talent to the court; they bring purpose. Today's stars are not only masters of skill and grace, they're voices for change, symbols of integrity, and advocates for something bigger than the game. Some stand up for fairness. Some challenge expectations and speak truth to power. Others use their platform to uplift and drive change. We've paired three of our signature scents with three contenders known not just for how they play, but for...
Mother’s Day brings gratitude, nostalgia, and perhaps a whisper of longing. Yet, beyond tradition, it offers a canvas for something new: a moment to honour not just mothers, but all the women who have cradled our spirits, steadied our steps, or sparked our courage. And a reminder, too, to mother ourselves — to care for what’s quiet within, to tend to our own becoming. Fragrance speaks this language fluently. Choosing a scent for someone is an intimate gesture — part instinct, part imagination. It’s personal. Reflective. A mirror to the wearer’s spirit. At Art de Parfum, each creation is more than perfume; it is a distilled expression of character, of mood, of moment. So ask yourself: Who is she? A...
This Valentine’s Day, choose one of Art de Parfum’s array of innovative and evocative scents to recreate those magical moments of falling in love or to complement the personality and unique scent of your partner.
Art de Parfum's Gin & Tonic Cologne is described as good mood in a bottle. A Q&A with creative director Ruta Degutyte gives a behind the scenes look into the creation of this best selling scent.
In France, La Rentrée marks the country’s return to daily life after the long, glorious summer break. It is a time of renewal and one of joy with the arrival of the autumn. The change of season is also the perfect time to refresh your fragrance wardrobe and to indulge in a little nostalgia for the summer just gone. Our fragrances are an olfactory journey, which transport us to near and far flung shores and tell tales of a seemingly endless summer, recalled with a single spray of perfume. So many of our fragrances are directly inspired by creator Ruta’s memories and through the skilled use of specific notes and pairings, she has been able to re-create some of her happiest...
