Independent niche perfume house Art de Parfum is delighted to have won the prestigious award for Best Fragrance at the 2019 Attracta Beauty Awards with their 6th and newest limited edition scent, Encore Une Fois. 98 leading beauty brands entered the competition, making the win all the more special.
The Attracta Beauty Awards were founded by Attracta Courtney in 2014 and have quickly established themselves as one of the UK’s leading beauty awards. At the Awards ceremony held at Ham Yard in London on 4th July 2019, Attracta’s esteemed panel of experts who had the difficult task of judging the entries. The judging is not influenced by marketing hype or advertising. The products are all tried and tested, and some of the winners are often beauty insiders’ best-kept secrets.
Art de Parfum is a testament to the passion of the brand’s creator Ruta Degutyte. Having spent many years as an international marketing consultant for several global brands, Ruta has made ethics a core value of her own business thus making it easy for customers to choose with confidence. All Art de Parfum fragrances are 100% made in France, are 100% cruelty-free, GMO free, nano free and environmentally friendly, and are free of materials that add to third world exploitation.
Ruta comments: “:In the context of thousands new fragrance releases where the main challenge seems to provoke the wearer or simply reformulate something that has already gone before, Encore Une Fois is a perfect proof of the opposite. It’s inspired by love of the earthy, organic smells of the ocean. The scent uses Nature’s most precious oils and absolutes to recreate the salty intimacy of just-loved skin. Encore Une Fois means “one more time” and speaks to the way we are helplessly drawn to the siren call of nature and to each other.”
Encore Une Fois is inspired by Ruta’s love of the rich, organic scent of the ocean and it focuses on the famous grey amber, ambergris, which Art de Parfum has recreated with the ethical and sustainable alternative, ambroxan. Introduced by a fresh, bitter citrus opening, the earthy ambergris scent suffuses the composition with a soft-focus, golden glow. It smells like salt on tanned shoulders after a day at the beach. This freshness is charmingly contrasted with the velvety darkness of the smoky balsams, resins, and patchouli in the base.
Encore Une Fois comes stylishly presented in 50ml glass spheres and is priced at £160 RRP. Encore Une Fois and Art de Parfum’s full range of fragrances are available to purchase online from as well as being available from leading retailers around the world.
Article by Sally Keeble, Mercer Keeble PR