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Mother's Day Gift Guide with Art de Parfum

  So many of us are apart from our loved ones this year and as the calendar rolls towards Mother’s Day, it can bring with it powerful emotions. This year, 14th March could be a day to start a new tradition and instead an opportunity to thank the women who have supported you in your life.  Why not surprise someone you care for with a special gift of fragrance, to reflect their personality or awaken their senses, and at the same time letting them know that you are thinking of them on this day. It can be challenging to choose a fragrance for someone else, because scent is so personal but with an array of luxurious scents from our niche fragrance...

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One of My Favourite Genderless Scents of 2020 by Stilblut

Le Joker by ethical and sustainable French perfume brand @artdeparfumI think both the name and the the concept are an adequate escort for this year and the future. For me, it combines darkness & eccentric with warmth and confidence. The discrepancy between the controlled face we show on the outside and all the overwhelming feelings, thoughts, insecurity + confusion we carry on the inside. Characteristics I can completely relate to. 'Le Joker aims to awaken different emotions in different people; inviting the wearer to be more daring, more evocative, and not afraid to make a statement or challenge the status quo. A contrasted fragrance blending with powdery notes of make-up and sea salt with smoky cigarette notes and a blend...

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Review of Le Joker by Henrique Perrella

"Are we facing a conceptual perfume that has been polished and made pleasant for the consumer? Or do we have a fragrance that challenges the limits of the commercial and manipulates the perception of your audience? For me, it is the most interesting aspect of Le Joker, this mystery that seems to require reflection and wisdom in order for it to be understood."

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Le Joker Short Listed For Best Niche Fragrance In Pure Beauty Awards

We are delighted to announce that we have been shortlisted in the Pure Beauty Awards for the much-coveted nomination for Best New Niche Fragrance with our avant-garde and characterful new scent Le Joker. The Pure Beauty Awards celebrates the best new beauty launches to emerge in the UK market over a 12 month period and the winners will be announced in October 2020.   Launched on 7th July 2020, Le Joker is our 7th fragrance. In numerology, the number seven is symbolic of wisdom and a knowledge that reality is often hidden behind an illusion or behind a mask. For our new perfume therefore, I felt it was time to expand the topical and inspirational boundaries of Art de Parfum as a brand and...

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