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Ade Scents review of Le Joker by Art de Parfum

Late evenings. He is able to bring joy and seduction at the same time, mystery and challenges too. With his unique allure he is ready to captivate your emotions and almost control them. Dare for more is his whisper. Notes: pink pepper, Timur pepper, elemi, star anise, nutmeg, Atlas cedarwood, cypriol, patchouli Sillage: 8/10Longevity: 8/10Price: ££Compliments: 9/10 https://adescents.com/ https://www.instagram.com/ade.scents/ By Ade Scents - 10th September 2021

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LE JOKER by ART DE PARFUM (2020)

Le Joker, by French outfit Art De Parfum, won the gold medal at the London Beauty Awards, 2020. I can see why. A saline, fresh nutmeg aromatic, with facets of star anise, Timur pepper, ambergris and elemi, this is one of those perfumes I would put in in the same category as Eau D’Italie: scents that are magnetizing in their chalky sea air simplicity, yet that wisely eschew the dirty über-niche plugholes of algae and seaweed. Described by the company as a ‘fascinating woody fragrance (cypriol, patchouli, Atlas cedarwood), intertwining fruity spicy notes with powdery notes of makeup and smoky cigarette facets……Le Joker aims to awaken different emotions in different people’. I personally certainly don’t smell the (clown) makeup, but...

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Sea Foam featured in Marie Claire's Six Sustainable Fragrances for Conscious Spritzing

The beauty industry’s journey to become sustainable has its consumers to thank for it. We as individuals have the power to demand change and it all begins with our daily routines. So, what’s in yours? As scent is so personal, we emotionally purchase, checking out with the fragrance that connects us to a time, a place or a memory and consequently overlooking any eco-conscious effort. In his book, “How Customers Think: Essential Insights into the Mind of the Market,” Harvard professor Gerald Zaltman states that 95% of purchasing decisions are driven by unconscious urges, the most influential being emotion. But we must do better, and we can, if we actively choose to. What exactly makes a fragrance sustainable? There are...

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Mother's Day Gift Guide with Art de Parfum

  So many of us are apart from our loved ones this year and as the calendar rolls towards Mother’s Day, it can bring with it powerful emotions. This year, 14th March could be a day to start a new tradition and instead an opportunity to thank the women who have supported you in your life.  Why not surprise someone you care for with a special gift of fragrance, to reflect their personality or awaken their senses, and at the same time letting them know that you are thinking of them on this day. It can be challenging to choose a fragrance for someone else, because scent is so personal but with an array of luxurious scents from our niche fragrance...

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Review of Le Joker by Henrique Perrella

"Are we facing a conceptual perfume that has been polished and made pleasant for the consumer? Or do we have a fragrance that challenges the limits of the commercial and manipulates the perception of your audience? For me, it is the most interesting aspect of Le Joker, this mystery that seems to require reflection and wisdom in order for it to be understood."

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