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Sea Foam featured in Marie Claire's Six Sustainable Fragrances for Conscious Spritzing

The beauty industry’s journey to become sustainable has its consumers to thank for it. We as individuals have the power to demand change and it all begins with our daily routines. So, what’s in yours? As scent is so personal, we emotionally purchase, checking out with the fragrance that connects us to a time, a place or a memory and consequently overlooking any eco-conscious effort. In his book, “How Customers Think: Essential Insights into the Mind of the Market,” Harvard professor Gerald Zaltman states that 95% of purchasing decisions are driven by unconscious urges, the most influential being emotion. But we must do better, and we can, if we actively choose to. What exactly makes a fragrance sustainable? There are...

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Mother's Day Gift Guide with Art de Parfum

  So many of us are apart from our loved ones this year and as the calendar rolls towards Mother’s Day, it can bring with it powerful emotions. This year, 14th March could be a day to start a new tradition and instead an opportunity to thank the women who have supported you in your life.  Why not surprise someone you care for with a special gift of fragrance, to reflect their personality or awaken their senses, and at the same time letting them know that you are thinking of them on this day. It can be challenging to choose a fragrance for someone else, because scent is so personal but with an array of luxurious scents from our niche fragrance...

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Review of Le Joker by Henrique Perrella

"Are we facing a conceptual perfume that has been polished and made pleasant for the consumer? Or do we have a fragrance that challenges the limits of the commercial and manipulates the perception of your audience? For me, it is the most interesting aspect of Le Joker, this mystery that seems to require reflection and wisdom in order for it to be understood."

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Art De Parfum Wins Attracta Beauty Award For New Fragrance Encore Une Fois

Independent niche perfume house Art de Parfum is delighted to have won the prestigious award for Best Fragrance at the 2019 Attracta Beauty Awards with their 6th and newest limited edition scent, Encore Une Fois. 98 leading beauty brands entered the competition, making the win all the more special. The Attracta Beauty Awards were founded by Attracta Courtney in 2014 and have quickly established themselves as one of the UK’s leading beauty awards. At the Awards ceremony held at Ham Yard in London on 4th July 2019, Attracta’s esteemed panel of experts who had the difficult task of judging the entries. The judging is not influenced by marketing hype or advertising. The products are all tried and tested, and some of the winners are often...

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