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Father's Day Fragrance Guide: Discover the Perfect Scent for Every Dad

Father's Day is approaching, and what better way to surprise someone you care for than with a fragrance that reflects their personality? At Art de Parfum, our niche fragrance house, we offer a range of luxurious scents for every taste.

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The Scented Kimono BY CHARLOTTE TOMLINSON

We may not know this but a piece of clothing can have a far deeper meaning than just a cover for our skin and to protect our modesty. A symbol of longevity and good fortune, prosperity and growth, the traditional Japanese kimono offers more to the wearer than simply cloth on their back. It’s grounding, individualistic and a reminder of where we came from and who we hope to be. In fact, the kimono has a unique and extensive history worth sharing and also has become an inspiration for a scent, find out more in The Scented Kimono Photo Harry Stonhill Imagery Hajar Djouahra The first ancestors of the kimono date back to the Heian period in Japan (794-1192). Straight...

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Le Joker Short Listed For Best Niche Fragrance In Pure Beauty Awards

We are delighted to announce that we have been shortlisted in the Pure Beauty Awards for the much-coveted nomination for Best New Niche Fragrance with our avant-garde and characterful new scent Le Joker. The Pure Beauty Awards celebrates the best new beauty launches to emerge in the UK market over a 12 month period and the winners will be announced in October 2020.   Launched on 7th July 2020, Le Joker is our 7th fragrance. In numerology, the number seven is symbolic of wisdom and a knowledge that reality is often hidden behind an illusion or behind a mask. For our new perfume therefore, I felt it was time to expand the topical and inspirational boundaries of Art de Parfum as a brand and...

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