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Review of Le Joker by Henrique Perrella

"Are we facing a conceptual perfume that has been polished and made pleasant for the consumer? Or do we have a fragrance that challenges the limits of the commercial and manipulates the perception of your audience? For me, it is the most interesting aspect of Le Joker, this mystery that seems to require reflection and wisdom in order for it to be understood."

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At the Pure Beauty Awards held last night, Art de Parfum won the coveted Gold Award for Best New Niche Fragrance with our new fragrance Le Joker. The virtual award ceremony was hosted by writer and presenter Layne Redman and Le Joker, which launched this summer, was selected from over hundreds of entries. The fragrance was voted for by Pure Beauty’s esteemed and respected judging panel of experts from all areas of the beauty industry.  Le Joker launched on 7th July 2020 and is our 7th fragrance. Sensing the time was right for a scent which is both avant-garde and courageous, this highly characterful scent is one of our most evocative and provocative yet. The number seven also symbolises wisdom and...

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Our Top Fragrances for A/W 2020 & October Offers

October Offers Use code AW2020 for 15% OFF (50ml bottles only - close date 23/10/2020) & Complimentary Free Shipping & Gift Wrapping! (EU, UK & US only) T&C's apply. -----   The Fragrances to wear this Autumn. This season is a time of change and renewal. While nature sheds its leaves in preparation for winter, so should you swap out the light scents of summer for something a little more romantic and woodsy. Think fragrances that remind you of a cosy autumnal day, warm mugs of mulled cider, and crisp fall air.   EXCENTRIQUE MOI SENSUAL OUD LE JOKER       Our Top Pick for October Excentrique Moi is a perfect “witching hour” fragrance for this time of year because it...

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