An interview with Parfumado
In 2015 Ruta Degutyte founded Art de Parfum. It is an independent, proudly ethical brand that takes a fresh approach to perfumery and exudes a contemporary French sophistication at every touchpoint. "I deeply believe that being genuine is the main driver in any creative process. You can’t fake your true self," said Ruta. In addition, Art de Parfum is a company that places ethics at the heart of its operations, thus making it easy for customers to choose with confidence. They can rest safe in the knowledge that their choice is both beautiful and ethically-pure. All Art de Parfum fragrances are 100% cruelty-free, environmentally-friendly, and free of materials that add to third world exploitation.
Interview
When did you become a perfumer / entrepreneur?
"I started my active research and sourcing almost a decade ago, however, in 2015 the idea had crystallised completely as to the brand values and the scents I would like to launch."
Where did your passion for perfume come from?
"Probably from my obsessive compulsive purchasing of different fragrances in Duty-Free shops when I was traveling a lot with my work (smiles) but honestly this is how I got hooked on something I enjoy spending money and time on... My unconscious affinity to scents and flavors started much earlier when I realized I had quite developed olfactive senses."
Where did your passion for perfume come from?
"Probably from my obsessive compulsive purchasing of different fragrances in Duty-Free shops when I was traveling a lot with my work (smiles) but honestly this is how I got hooked on something I enjoy spending money and time on... My unconscious affinity to scents and flavors started much earlier when I realized I had quite developed olfactive senses."
Read more of my interview with Parfumado - Here!