The beauty industry’s journey to become sustainable has its consumers to thank for it. We as individuals have the power to demand change and it all begins with our daily routines. So, what’s in yours? As scent is so personal, we emotionally purchase, checking out with the fragrance that connects us to a time, a place or a memory and consequently overlooking any eco-conscious effort. In his book, “How Customers Think: Essential Insights into the Mind of the Market,” Harvard professor Gerald Zaltman states that 95% of purchasing decisions are driven by unconscious urges, the most influential being emotion. But we must do better, and we can, if we actively choose to. What exactly makes a fragrance sustainable? There are...
We are very proud to be apart of a new series written by Parfumado called 'Female Founders' which highlights a selection of inspiring female perfumers.
We are delighted to announce that we have been shortlisted in the Pure Beauty Awards for the much-coveted nomination for Best New Niche Fragrance with our avant-garde and characterful new scent Le Joker. The Pure Beauty Awards celebrates the best new beauty launches to emerge in the UK market over a 12 month period and the winners will be announced in October 2020. Launched on 7th July 2020, Le Joker is our 7th fragrance. In numerology, the number seven is symbolic of wisdom and a knowledge that reality is often hidden behind an illusion or behind a mask. For our new perfume therefore, I felt it was time to expand the topical and inspirational boundaries of Art de Parfum as a brand and...
Increasingly, consumers are worried about the impact of their buying decisions on the environment and the welfare of animals. Art de Parfum is a company that places ethics at the heart of its operations, thus making it easy for customers to choose with confidence. All Art de Parfum fragrances are 100% cruelty-free, environmentally-friendly, and free of materials that add to third world exploitation.
It’s been quite a breathtaking ride so far. Full of gorgeous places and people, evocative smells, sometimes bumpy and steep. Above all it was definitely worth it.
Love,Ruta
