The beauty industry’s journey to become sustainable has its consumers to thank for it. We as individuals have the power to demand change and it all begins with our daily routines. So, what’s in yours? As scent is so personal, we emotionally purchase, checking out with the fragrance that connects us to a time, a place or a memory and consequently overlooking any eco-conscious effort. In his book, “How Customers Think: Essential Insights into the Mind of the Market,” Harvard professor Gerald Zaltman states that 95% of purchasing decisions are driven by unconscious urges, the most influential being emotion. But we must do better, and we can, if we actively choose to. What exactly makes a fragrance sustainable? There are...
So many of us are apart from our loved ones this year and as the calendar rolls towards Mother’s Day, it can bring with it powerful emotions. This year, 14th March could be a day to start a new tradition and instead an opportunity to thank the women who have supported you in your life. Why not surprise someone you care for with a special gift of fragrance, to reflect their personality or awaken their senses, and at the same time letting them know that you are thinking of them on this day. It can be challenging to choose a fragrance for someone else, because scent is so personal but with an array of luxurious scents from our niche fragrance...
We are very proud to be apart of a new series written by Parfumado called 'Female Founders' which highlights a selection of inspiring female perfumers.
We are absolutely DELIGHTED to announce that the Art de Parfum range of fragrances will now be carried by Indigo Perfumery in Cleveland, Ohio, in the USA! Indigo Perfumery, founded in 2013, stocks a beautifully-curated selection of the best niche fragrances on the market and ships everywhere in mainland USA for free on orders over $50!
We are proud to be part of Indigo's line up and very excited to be making inroads into the American niche market. Please click here to see the Art de Parfum fragrances on the Indigo Perfumery website, and here to see Ann's blog post introducing the Art de Parfum fragrances.
