News — Niche Perfumery RSS




Scents of Summer

Some scents can transport you back to the exact time and place you first smelt them; to a particular time in life, or even to a particular person. From the sweet smell of cinnamon reminding you of Christmas in an instant, to the smell of your mother’s perfume when you were a child, scent memories are some of the most powerful there are. 

Continue reading



New U.S. stockist: Fragrance Vault in Tahoe welcomes Art de Parfum

We are thrilled to announce that all six Art de Parfum fragrances are now available at Fragrance Vault based in Tahoe, California, USA. Founded by local Tahoe resident Jana Menard, the store offers over 5,000 different fragrances for men and women. A significant portion of sales goes towards helping animals in need.

Continue reading



Art de Parfum’s Halloween Essentials: The Witching Hour

I love this time of year! Even though I’m not a kid anymore, there is something very alluring about the idea of playing dress-up for Halloween. I love to stride through the streets of London, kicking over leaves and looking at all the lovely pumpkins glowing in the dark. If there is the scent of chestnuts roasting on the fire somewhere, then even better. Here is a list of my essentials for a great witching hour this Halloween.   The Master and Margarita by Mikhail Bulgarov This is one of my winter favorites! Master and the Margarita is a thinly-veiled satire of life in Communist Russia where artists and writers regularly suffered great censure and persecution. It is scathing, clever,...

Continue reading



Art de Parfum's Guide to French Style

Ah, but the French are stylish, are they not? Who among us hasn’t gazed at photos of French fashion editors emerging from the Paris runway shows or even ordinary women on the streets of Paris with envy? The French seem to have mastered a way of dressing, of walking, of simply breathing that broadcasts a strong sense of style in every fibre of their being.   I spend a lot of time in France, both in Paris and on the French Riviera, so I am often in the position to observe and study the enviable proposition that is French style. So without further ado, allow me to present to you the Art de Parfum guide to French style. Want to know...

Continue reading


x