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Celebrate 5 years of Art de Parfum with us! ✨

This month marks a milestone for us here at Art de Parfum - it's our 5th birthday! And what a journey it’s been! Over the last 5 years our collection has transformed and grown to seven incredible, ethical fragrances that all exude french sophistication. As we go forward we will continue to always create luxurious perfumes that are as green and innocent as possible to the environment and the wearer. "An idea means the beginning, staying in business means progress, but good old fashioned hard work means success. Stop running after waves and let the sea come to you! I’d like to extend a big thank you to everyone who has supported, guided and worked passionately for Art de Parfum" Happy...

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Sea Foam featured in Marie Claire's Six Sustainable Fragrances for Conscious Spritzing

The beauty industry’s journey to become sustainable has its consumers to thank for it. We as individuals have the power to demand change and it all begins with our daily routines. So, what’s in yours? As scent is so personal, we emotionally purchase, checking out with the fragrance that connects us to a time, a place or a memory and consequently overlooking any eco-conscious effort. In his book, “How Customers Think: Essential Insights into the Mind of the Market,” Harvard professor Gerald Zaltman states that 95% of purchasing decisions are driven by unconscious urges, the most influential being emotion. But we must do better, and we can, if we actively choose to. What exactly makes a fragrance sustainable? There are...

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Scents of Summer

Some scents can transport you back to the exact time and place you first smelt them; to a particular time in life, or even to a particular person. From the sweet smell of cinnamon reminding you of Christmas in an instant, to the smell of your mother’s perfume when you were a child, scent memories are some of the most powerful there are. 

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