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This month marks a milestone for us here at Art de Parfum - it's our 5th birthday! And what a journey it’s been! Over the last 5 years our collection has transformed and grown to seven incredible, ethical fragrances that all exude french sophistication. As we go forward we will continue to always create luxurious perfumes that are as green and innocent as possible to the environment and the wearer. "An idea means the beginning, staying in business means progress, but good old fashioned hard work means success. Stop running after waves and let the sea come to you! I’d like to extend a big thank you to everyone who has supported, guided and worked passionately for Art de Parfum" Happy...

We are delighted to announce that we have been shortlisted in the Pure Beauty Awards for the much-coveted nomination for Best New Niche Fragrance with our avant-garde and characterful new scent Le Joker. The Pure Beauty Awards celebrates the best new beauty launches to emerge in the UK market over a 12 month period and the winners will be announced in October 2020.   Launched on 7th July 2020, Le Joker is our 7th fragrance. In numerology, the number seven is symbolic of wisdom and a knowledge that reality is often hidden behind an illusion or behind a mask. For our new perfume therefore, I felt it was time to expand the topical and inspirational boundaries of Art de Parfum as a brand and...

I love this time of year! Even though I’m not a kid anymore, there is something very alluring about the idea of playing dress-up for Halloween. I love to stride through the streets of London, kicking over leaves and looking at all the lovely pumpkins glowing in the dark. If there is the scent of chestnuts roasting on the fire somewhere, then even better. Here is a list of my essentials for a great witching hour this Halloween.   The Master and Margarita by Mikhail Bulgarov This is one of my winter favorites! Master and the Margarita is a thinly-veiled satire of life in Communist Russia where artists and writers regularly suffered great censure and persecution. It is scathing, clever,...

Ah, but the French are stylish, are they not? Who among us hasn’t gazed at photos of French fashion editors emerging from the Paris runway shows or even ordinary women on the streets of Paris with envy? The French seem to have mastered a way of dressing, of walking, of simply breathing that broadcasts a strong sense of style in every fibre of their being.   I spend a lot of time in France, both in Paris and on the French Riviera, so I am often in the position to observe and study the enviable proposition that is French style. So without further ado, allow me to present to you the Art de Parfum guide to French style. Want to know...