News — Niche RSS



Art De Parfum Wins Attracta Beauty Award For New Fragrance Encore Une Fois

Independent niche perfume house Art de Parfum is delighted to have won the prestigious award for Best Fragrance at the 2019 Attracta Beauty Awards with their 6th and newest limited edition scent, Encore Une Fois. 98 leading beauty brands entered the competition, making the win all the more special. The Attracta Beauty Awards were founded by Attracta Courtney in 2014 and have quickly established themselves as one of the UK’s leading beauty awards. At the Awards ceremony held at Ham Yard in London on 4th July 2019, Attracta’s esteemed panel of experts who had the difficult task of judging the entries. The judging is not influenced by marketing hype or advertising. The products are all tried and tested, and some of the winners are often...

Continue reading



Art de Parfum: The Rare Fragrance Brand That Puts Ethics First

Increasingly, consumers are worried about the impact of their buying decisions on the environment and the welfare of animals. But they are also overwhelmed with information on how to make ethical buying choices. Art de Parfum is a company that places ethics at the heart of its operations, thus making it easy for customers to choose with confidence. All Art de Parfum fragrances are 100% cruelty-free, environmentally-friendly, and free of materials that add to third world exploitation. Ruta Degutyte, the brand’s CEO, is uncompromising on the issue of ethics and environment. Having spent years as an international marketing consultant for several global brands, she decided to make ethics a core value of her new brand. The Art de Parfum Code...

Continue reading



Art de Parfum now in the United Arab Emirates!

As-salām 'alaykum! We are delighted to announce that Art de Parfum fragrances are now being carried by Europian Perfumes in the Hili Mall in Al Ain, in the United Arab Emirates! Europian Perfumes is the first niche perfume boutique in Al Ain to sell the most exclusive niche perfumes in the world, including Teo Cabanel, Lorenzo Villoresi, Baruti, Min New York, and now, Art de Parfum!  We look forward to introducing the Arab market to our fragrances and hope to make many new friendships and cultural connections over the next few years!  شكرا

Continue reading



Art de Parfum’s Halloween Essentials: The Witching Hour

I love this time of year! Even though I’m not a kid anymore, there is something very alluring about the idea of playing dress-up for Halloween. I love to stride through the streets of London, kicking over leaves and looking at all the lovely pumpkins glowing in the dark. If there is the scent of chestnuts roasting on the fire somewhere, then even better. Here is a list of my essentials for a great witching hour this Halloween.   The Master and Margarita by Mikhail Bulgarov This is one of my winter favorites! Master and the Margarita is a thinly-veiled satire of life in Communist Russia where artists and writers regularly suffered great censure and persecution. It is scathing, clever,...

Continue reading



Art de Parfum's Guide to French Style

Ah, but the French are stylish, are they not? Who among us hasn’t gazed at photos of French fashion editors emerging from the Paris runway shows or even ordinary women on the streets of Paris with envy? The French seem to have mastered a way of dressing, of walking, of simply breathing that broadcasts a strong sense of style in every fibre of their being.   I spend a lot of time in France, both in Paris and on the French Riviera, so I am often in the position to observe and study the enviable proposition that is French style. So without further ado, allow me to present to you the Art de Parfum guide to French style. Want to know...

Continue reading


x