We are delighted to announce that we have been shortlisted in the Pure Beauty Awards for the much-coveted nomination for Best New Niche Fragrance with our avant-garde and characterful new scent Le Joker. The Pure Beauty Awards celebrates the best new beauty launches to emerge in the UK market over a 12 month period and the winners will be announced in October 2020. Launched on 7th July 2020, Le Joker is our 7th fragrance. In numerology, the number seven is symbolic of wisdom and a knowledge that reality is often hidden behind an illusion or behind a mask. For our new perfume therefore, I felt it was time to expand the topical and inspirational boundaries of Art de Parfum as a brand and...
Spring is a truly miraculous experience. The whole world comes alive after a winter in which the earth, seemingly so dull and cold for months on end, has come alive once more. Little did we know that beneath the cold hard ground, the plants and trees were preparing for rebirth. Spring gives us hope for rejuvenation in our own lives as well. This is a time to renew the excitement and zest for life that resides in all of us. Yet here in the spring of 2020, we find ourselves at the centre of a global pandemic crisis, the likes of which we have never seen in our lifetime. This serves as a colossal leveller as well as a stark...
Independent niche perfume house Art de Parfum is delighted to have won the prestigious award for Best Fragrance at the 2019 Attracta Beauty Awards with their 6th and newest limited edition scent, Encore Une Fois. 98 leading beauty brands entered the competition, making the win all the more special. The Attracta Beauty Awards were founded by Attracta Courtney in 2014 and have quickly established themselves as one of the UK’s leading beauty awards. At the Awards ceremony held at Ham Yard in London on 4th July 2019, Attracta’s esteemed panel of experts who had the difficult task of judging the entries. The judging is not influenced by marketing hype or advertising. The products are all tried and tested, and some of the winners are often...