We are delighted to announce that we have been shortlisted in the Pure Beauty Awards for the much-coveted nomination for Best New Niche Fragrance with our avant-garde and characterful new scent Le Joker.
The Pure Beauty Awards celebrates the best new beauty launches to emerge in the UK market over a 12 month period and the winners will be announced in October 2020.
Launched on 7th July 2020, Le Joker is our 7th fragrance. In numerology, the number seven is symbolic of wisdom and a knowledge that reality is often hidden behind an illusion or behind a mask.
For our new perfume therefore, I felt it was time to expand the topical and inspirational boundaries of Art de Parfum as a brand and as a creative concept. I passionately believe that artistic expression in all forms creates space to effect social change. I also wanted to reflect the zeitgeist in 2020, where humanity paused to address global issues and confront our individual and collective roles in society.
This idea has been expertly shaped by Art de Parfum’s French perfumers in this stand out perfume with its unusual, unexpected pairings, and intriguing ingredients which play with contrasts; light and shadow, moody, mysterious, dangerous.
Le Joker is a fascinating woody fragrance, intertwining fruity spicy notes with powdery notes of make up, smoky cigarette facets and salty ambergris. The overall character of the scent plays with contradictions yet creates a magnificent whole. Playful yet dark, the use of sparkling Timur pepper, which is still rare in perfumery, shines in this creation revealing spicy and tropical accents. The Timur offers a sparkling lemony effect on the top with nuances of passion fruit.
Le Joker is available to purchase at here and from selected retailers around the globe. The fragrance is priced at £114 RRP for 50ml and £30 for 10ml.
All Art de Parfum fragrances are 100% made in France, are 100% cruelty-free, GMO free, nano free and all the packaging is environmentally friendly.