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We are delighted to announce that we have been shortlisted in the Pure Beauty Awards for the much-coveted nomination for Best New Niche Fragrance with our avant-garde and characterful new scent Le Joker. The Pure Beauty Awards celebrates the best new beauty launches to emerge in the UK market over a 12 month period and the winners will be announced in October 2020.   Launched on 7th July 2020, Le Joker is our 7th fragrance. In numerology, the number seven is symbolic of wisdom and a knowledge that reality is often hidden behind an illusion or behind a mask. For our new perfume therefore, I felt it was time to expand the topical and inspirational boundaries of Art de Parfum as a brand and...

Art De Parfum release their new, seventh fragrance... Le Joker has arrived!

  Are you a hunter-gatherer? Some people – be it a man or woman – are just born to be the hunter-gatherers of this world. They burn with ambition, hone in on their target, and work very hard to get what they want. People such as this are passionate, focused, and even a little bit ruthless. They are also very sexy!   I made Signature Wild for the hunter-gatherers among us. It is a leather scent with a cool, anisic tint that is balanced by a warm, rummy fruitiness. Leather scents are a great match for hunter-gatherers because they mimic the slightly animalic feel of leather or suede on one’s skin, and remind us that sensuality lies right next to...