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Art De Parfum Preview at Esxence 2017 Learn more about Art De Parfum collection! @theperfumeguy

The beauty industry’s journey to become sustainable has its consumers to thank for it. We as individuals have the power to demand change and it all begins with our daily routines. So, what’s in yours? As scent is so personal, we emotionally purchase, checking out with the fragrance that connects us to a time, a place or a memory and consequently overlooking any eco-conscious effort. In his book, “How Customers Think: Essential Insights into the Mind of the Market,” Harvard professor Gerald Zaltman states that 95% of purchasing decisions are driven by unconscious urges, the most influential being emotion. But we must do better, and we can, if we actively choose to. What exactly makes a fragrance sustainable? There are...

Here is another green and genderless scent which is also in my article on The Original Copy, Signature Wild by Art de Parfum. "There is such a development after applying this on the skin, it's definitely the most special perfume I have in my collection. First it's more on the spicy, fresh and woody side and then slowly you can smell a creamy and sweeter note, a very aromatic and complex scent. The delicate mixture of ambergris, Peruvian balsam, cinnamon, leather and dried fruits initially has a spicy and woody texture and then develops a soft and subtle creaminess on the warm skin- which isn't there in the beginning, I'm so fascinated by this..." Beside this everything else is also...

Mysterious, expressive and a statement for the special character - a fragrance that like no other...

Excentrique Moi is a fragrance that traces the outlines of our constantly changing moods and personality. Do you laugh, do you cry, do you roar at the sky and then withdraw, gentle as a kitten within yourself - all in one day? Then you choose a fragrance that tells a story as complex as you are. Excentrique Moi is a story full of contrasts. Its texture is rich in accents between sweet and bitter, vegetable and earthy, dark and light. Plum-like, wine-like dried fruits sweeten the tannic sharpness of black tea leaves, and the upside-down earthiness of patchouli is illuminated by a ray of lemon sunshine.     So nuanciert wie die Person, die ihn trägt, ist Excentrique Moi ein...