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Review of Le Joker by Henrique Perrella

"Are we facing a conceptual perfume that has been polished and made pleasant for the consumer? Or do we have a fragrance that challenges the limits of the commercial and manipulates the perception of your audience? For me, it is the most interesting aspect of Le Joker, this mystery that seems to require reflection and wisdom in order for it to be understood."

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Le Joker Short Listed For Best Niche Fragrance In Pure Beauty Awards

We are delighted to announce that we have been shortlisted in the Pure Beauty Awards for the much-coveted nomination for Best New Niche Fragrance with our avant-garde and characterful new scent Le Joker. The Pure Beauty Awards celebrates the best new beauty launches to emerge in the UK market over a 12 month period and the winners will be announced in October 2020.   Launched on 7th July 2020, Le Joker is our 7th fragrance. In numerology, the number seven is symbolic of wisdom and a knowledge that reality is often hidden behind an illusion or behind a mask. For our new perfume therefore, I felt it was time to expand the topical and inspirational boundaries of Art de Parfum as a brand and...

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“The sky is the limit" - interview with Ruta Degutyte by Followzenose

“The sky is the limit!” said Ruta Degutyte – the founder of niche fragrance brand Art de Parfum – in this exclusive interview. New artistic perfumery brands keep popping up every year, yet in an already flooded market Ruta began Art de Parfum with a conviction to still manage to offer something new by creating perfumes that convey powerful emotions in a clean, environmentally friendly and ethical way. She has already created six wonderfully diverse and elegant fragrances and has accumulated several awards, the latest of which is for Encore Une Fois – won Pure Beauty Global Awards 2019 in Premium fragrance category. Ruta has serious plans for the future as she prepares to launch an exciting new fragrance in...

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