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“The sky is the limit" - interview with Ruta Degutyte by Followzenose

“The sky is the limit!” said Ruta Degutyte – the founder of niche fragrance brand Art de Parfum – in this exclusive interview. New artistic perfumery brands keep popping up every year, yet in an already flooded market Ruta began Art de Parfum with a conviction to still manage to offer something new by creating perfumes that convey powerful emotions in a clean, environmentally friendly and ethical way. She has already created six wonderfully diverse and elegant fragrances and has accumulated several awards, the latest of which is for Encore Une Fois – won Pure Beauty Global Awards 2019 in Premium fragrance category. Ruta has serious plans for the future as she prepares to launch an exciting new fragrance in...

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Black Tea & The Story of How Excentrique Moi Came to Be

I thought I’d talk today about one of my favourite raw materials in perfumery, and that is black tea. It features heavily in one of the Art de Parfum fragrances, namely Excentrique Moi, which mixes a smoky, tannic black tea with red berries, hibiscus, dried fruits, spices, and patchouli. Wearing black tea fragrances are so comforting and cozy, especially in chilly weather….of which we seem to have a lot in Britain. When I wear Excentrique Moi, I always feel like I should be curled up under a blanket with a good book on my lap and a slice of fruitcake and a steaming hot cup of tea to the side. Hmmm, actually, that sounds good right about now! While there...

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What is your favourite fragrance based on a drink or cocktail? And Competition!

Personally, I'm not much of a drinker - but I have always loved the scent of a good Gin & Tonic. Its aroma of bitter quinine and spicy juniper berry is indefinably British - and always spells summer to me. In fact, that's what inspired me to create Gin & Tonic Cologne. It's one of the most popular of the Art de Parfum line, especially in the UK, and it's easy to see why - with the tennis season fast approaching, people are starting to think of the pleasures of watching Wimbledon while quaffing an ice-cold G&T. This fragrance is a time capsule of these classic English traditions. The opening is as refreshing as taking a long sip of that ice-cold G&T – teeming with peppery...

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