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Le Joker Short Listed For Best Niche Fragrance In Pure Beauty Awards

We are delighted to announce that we have been shortlisted in the Pure Beauty Awards for the much-coveted nomination for Best New Niche Fragrance with our avant-garde and characterful new scent Le Joker. The Pure Beauty Awards celebrates the best new beauty launches to emerge in the UK market over a 12 month period and the winners will be announced in October 2020.   Launched on 7th July 2020, Le Joker is our 7th fragrance. In numerology, the number seven is symbolic of wisdom and a knowledge that reality is often hidden behind an illusion or behind a mask. For our new perfume therefore, I felt it was time to expand the topical and inspirational boundaries of Art de Parfum as a brand and...

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Zest for life with Art de Parfum ☀

Spring is a truly miraculous experience. The whole world comes alive after a winter in which the earth, seemingly so dull and cold for months on end, has come alive once more. Little did we know that beneath the cold hard ground, the plants and trees were preparing for rebirth. Spring gives us hope for rejuvenation in our own lives as well. This is a time to renew the excitement and zest for life that resides in all of us. Yet here in the spring of 2020, we find ourselves at the centre of a global pandemic crisis, the likes of which we have never seen in our lifetime. This serves as a colossal leveller as well as a stark...

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Packing for an autumn break on the French Riviera

I’m going to Paris on business in early November – Art de Parfum is taking part in a cool London lifestyle pop-up show there. And I’ve decided that, while I’m there, I might as well pop down to the French Riviera for a little autumn break over the weekend. The South of France is my spiritual and artistic home. It’s where my perfumes are made and where I get all of my inspiration!   It will be cool but hopefully sunny in Nice at this time of year. I am looking forward to taking long walks down the promenade, reading in cafes, drinking tea, enjoying the fresh sea breezes, and generally just soaking up the incredible sense of style, culture,...

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Art de Parfum – Our Who, What, and Why

Our Who I’m Ruta Degutyte and I founded Art de Parfum because I believe that small objects of beauty, whether it be a bottle of perfume, a small painting, or a silk scarf can elevate a person’s mood and make their life feel more beautiful in general. People always ask me, what is it about perfume that you love? When they ask me, I always look at them surprised and wonder, why, don’t you love it too? To me, perfume is as essential to life as bread. Or air.   Our Why Our why can be summed up briefly as follows: to bring affordable French luxury to the consumer who is looking for that special je ne sais quoi in...

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