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As we move into the colder months, Art de Parfum invites you to embrace their range of autumnal fragrances with sultry, smoky, woody notes which reflect the aromas of the season ahead.

The beauty industry’s journey to become sustainable has its consumers to thank for it. We as individuals have the power to demand change and it all begins with our daily routines. So, what’s in yours? As scent is so personal, we emotionally purchase, checking out with the fragrance that connects us to a time, a place or a memory and consequently overlooking any eco-conscious effort. In his book, “How Customers Think: Essential Insights into the Mind of the Market,” Harvard professor Gerald Zaltman states that 95% of purchasing decisions are driven by unconscious urges, the most influential being emotion. But we must do better, and we can, if we actively choose to. What exactly makes a fragrance sustainable? There are...

We are very proud to be apart of a new series written by Parfumado called 'Female Founders' which highlights a selection of inspiring female perfumers.

It’s been quite a breathtaking ride so far. Full of gorgeous places and people, evocative smells, sometimes bumpy and steep. Above all it was definitely worth it. Love,Ruta