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Imagine... 🌍

Whilst it is of course correct that the COVID-19 emergency is of utmost importance and priority of focus, a new poll has concluded that people are becoming increasingly aware that we must use this time to imagine a much better future for our planet.  Encouragingly, in this poll only 9% felt we should ‘return to normal’ after the lockdown is lifted. People have clearly noticed significant changes including cleaner air, more wildlife and much stronger communities. It’s also crystal clear from the poll that the masses have become increasingly aware that the health of our planet and its people are utterly inseparable, and now is the time for radical social, environmental, political and economic change. If not now, then we...

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Zest for life with Art de Parfum ☀

Spring is a truly miraculous experience. The whole world comes alive after a winter in which the earth, seemingly so dull and cold for months on end, has come alive once more. Little did we know that beneath the cold hard ground, the plants and trees were preparing for rebirth. Spring gives us hope for rejuvenation in our own lives as well. This is a time to renew the excitement and zest for life that resides in all of us. Yet here in the spring of 2020, we find ourselves at the centre of a global pandemic crisis, the likes of which we have never seen in our lifetime. This serves as a colossal leveller as well as a stark...

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New U.S. stockist: Fragrance Vault in Tahoe welcomes Art de Parfum

We are thrilled to announce that all six Art de Parfum fragrances are now available at Fragrance Vault based in Tahoe, California, USA. Founded by local Tahoe resident Jana Menard, the store offers over 5,000 different fragrances for men and women. A significant portion of sales goes towards helping animals in need.

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“The sky is the limit" - interview with Ruta Degutyte by Followzenose

“The sky is the limit!” said Ruta Degutyte – the founder of niche fragrance brand Art de Parfum – in this exclusive interview. New artistic perfumery brands keep popping up every year, yet in an already flooded market Ruta began Art de Parfum with a conviction to still manage to offer something new by creating perfumes that convey powerful emotions in a clean, environmentally friendly and ethical way. She has already created six wonderfully diverse and elegant fragrances and has accumulated several awards, the latest of which is for Encore Une Fois – won Pure Beauty Global Awards 2019 in Premium fragrance category. Ruta has serious plans for the future as she prepares to launch an exciting new fragrance in...

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