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As we move into the colder months, Art de Parfum invites you to embrace their range of autumnal fragrances with sultry, smoky, woody notes which reflect the aromas of the season ahead.

The beauty industry’s journey to become sustainable has its consumers to thank for it. We as individuals have the power to demand change and it all begins with our daily routines. So, what’s in yours? As scent is so personal, we emotionally purchase, checking out with the fragrance that connects us to a time, a place or a memory and consequently overlooking any eco-conscious effort. In his book, “How Customers Think: Essential Insights into the Mind of the Market,” Harvard professor Gerald Zaltman states that 95% of purchasing decisions are driven by unconscious urges, the most influential being emotion. But we must do better, and we can, if we actively choose to. What exactly makes a fragrance sustainable? There are...

Personally, I'm not much of a drinker - but I have always loved the scent of a good Gin & Tonic. Its aroma of bitter quinine and spicy juniper berry is indefinably British - and always spells summer to me. In fact, that's what inspired me to create Gin & Tonic Cologne. It's one of the most popular of the Art de Parfum line, especially in the UK, and it's easy to see why - with the tennis season fast approaching, people are starting to think of the pleasures of watching Wimbledon while quaffing an ice-cold G&T. This fragrance is a time capsule of these classic English traditions. The opening is as refreshing as taking a long sip of that ice-cold G&T – teeming with peppery...