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A review of Sea Foam written by @magdulenkan

"Sea Foam is the scent of freedom."I will not quote the rest of the charming, poetic description from the brand, check it out if you are interested in the notes πŸ‘‡πŸ» πŸ“ƒIn my opinion, it's another elixir that has the power to evoke memories or take you to your favourite places.On June 25, 2021, I wrote a short review of the Lyrique Parfums perfume with the graceful name "Driftwood". [You can dig up among my old posts, although I warn you in advance - it's in Polish]'Sea Foam' is quite similar, not identical, not twin, but it has the same holiday character: perceptible, almost tangible proximity to the sea, beach, wood and shells, legs tangled in seaweed, sun caressing oiled...

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Sea Foam is a perfect summer fragrance!

Sea Foam written by @sproutingwordsandpods​​​​​​​​ ​​​​​​​​"Art de Parfums Sea Foam is a perfect summer fragrance. Regardless of if you're spending time in sweltering heat, or at a windy lakeside cabin, it's a gorgeous, aromatic shot straight to the senses.​​​​​​​​​​​​​​​​It opens up like sea spray, fresh and salt. Bergamot and lemon mix with a hint of tangy seaweed. Dynamic and alive, Sea Foam keeps presenting new facets, as if the sea itself is bringing you new surprises with each wave.​​​​​​​​​​​​​​​​The dry-down is rich with guaiac and driftwood, and the green figleaves and inscense blend together with the woods and leave an unexpected, cardamom-esque trail in their wake.​​​​​​​​​​​​​​​​Though not a huge scent per se, it has an unmistakable presence, and even I,...

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Celebrate 5 years of Art de Parfum with us! ✨

This month marks a milestone for us here at Art de Parfum - it's our 5th birthday!Β And what a journey it’s been! Over the last 5 years our collection has transformed and grown to seven incredible, ethical fragrances that all exude french sophistication. As we go forward we will continue to always create luxurious perfumes that are as green and innocent as possible to the environment and the wearer. "An idea means the beginning, staying in business means progress, but good old fashioned hard work means success. Stop running after waves and let the sea come to you! I’d like to extend a big thank you to everyone who has supported, guided and worked passionately for Art de Parfum" Happy...

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Sea Foam featured in Marie Claire's Six Sustainable Fragrances for Conscious Spritzing

The beauty industry’s journey to become sustainable has its consumers to thank for it. We as individuals have the power to demand change and it all begins with our daily routines. So, what’s in yours? As scent is so personal, we emotionally purchase, checking out with the fragrance that connects us to a time, a place or a memory and consequently overlooking any eco-conscious effort. In his book, β€œHow Customers Think: Essential Insights into the Mind of the Market,” Harvard professor Gerald Zaltman states that 95% of purchasing decisions are driven by unconscious urges, the most influential being emotion. But we must do better, and we can, if we actively choose to. What exactly makes a fragrance sustainable? There are...

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