Sea Foam featured in Marie Claire's Six Sustainable Fragrances for Conscious Spritzing

Sea Foam by Art de Parfum featured in Marie Claire
The beauty industry’s journey to become sustainable has its consumers to thank for it. We as individuals have the power to demand change and it all begins with our daily routines. So, what’s in yours?

As scent is so personal, we emotionally purchase, checking out with the fragrance that connects us to a time, a place or a memory and consequently overlooking any eco-conscious effort. In his book, “How Customers Think: Essential Insights into the Mind of the Market,” Harvard professor Gerald Zaltman states that 95% of purchasing decisions are driven by unconscious urges, the most influential being emotion. But we must do better, and we can, if we actively choose to.

What exactly makes a fragrance sustainable?

There are three main questions to ask. Are they cruelty-free, socially fair and eco-friendly?

“Fragrances must meet strict requirements regarding starting ingredients, solvents, preservatives and manufacturing processes,” states The Soil Association. We should also ensure that “there is no additional waste in manufacturing, that minimal packaging and recycled content is used,” as well as double-checking that marketing claims have been verified and approved.

This beachy scent, composed by niche fragrance house Art de Parfum, is completely cruelty-free, not using any GMO-related products, endangered raw materials or containing any nanoparticles. Rich in natural oils, essences and absolutes with alcohol reaped from organic beetroot, the notes include crisp citrus, seaweed, bergamot, and peppery bay leaf. The 100% recycled glass bottle comes packaged in an EU-made, linen-covered cardboard that’s biodegradable. Simply spritz all over to transport yourself to a fresh, grassy and salty seaside.