The beauty industry’s journey to become sustainable has its consumers to thank for it. We as individuals have the power to demand change and it all begins with our daily routines. So, what’s in yours? As scent is so personal, we emotionally purchase, checking out with the fragrance that connects us to a time, a place or a memory and consequently overlooking any eco-conscious effort. In his book, “How Customers Think: Essential Insights into the Mind of the Market,” Harvard professor Gerald Zaltman states that 95% of purchasing decisions are driven by unconscious urges, the most influential being emotion. But we must do better, and we can, if we actively choose to. What exactly makes a fragrance sustainable? There are...
So many of us are apart from our loved ones this year and as the calendar rolls towards Mother’s Day, it can bring with it powerful emotions. This year, 14th March could be a day to start a new tradition and instead an opportunity to thank the women who have supported you in your life. Why not surprise someone you care for with a special gift of fragrance, to reflect their personality or awaken their senses, and at the same time letting them know that you are thinking of them on this day. It can be challenging to choose a fragrance for someone else, because scent is so personal but with an array of luxurious scents from our niche fragrance...
Here is another green and genderless scent which is also in my article on The Original Copy, Signature Wild by Art de Parfum. "There is such a development after applying this on the skin, it's definitely the most special perfume I have in my collection. First it's more on the spicy, fresh and woody side and then slowly you can smell a creamy and sweeter note, a very aromatic and complex scent. The delicate mixture of ambergris, Peruvian balsam, cinnamon, leather and dried fruits initially has a spicy and woody texture and then develops a soft and subtle creaminess on the warm skin- which isn't there in the beginning, I'm so fascinated by this..." Beside this everything else is also...
It’s been quite a breathtaking ride so far. Full of gorgeous places and people, evocative smells, sometimes bumpy and steep. Above all it was definitely worth it.
Love,Ruta
Spring is a truly miraculous experience. The whole world comes alive after a winter in which the earth, seemingly so dull and cold for months on end, has come alive once more. Little did we know that beneath the cold hard ground, the plants and trees were preparing for rebirth. Spring gives us hope for rejuvenation in our own lives as well. This is a time to renew the excitement and zest for life that resides in all of us. Yet here in the spring of 2020, we find ourselves at the centre of a global pandemic crisis, the likes of which we have never seen in our lifetime. This serves as a colossal leveller as well as a stark...
