Christmas is the time for giving and a carefully chosen bottle of unique perfume is a true luxury. It can be challenging to buy fragrance for someone else because scent is so personal. Fortunately, the experts at niche perfumery Art de Parfum are on hand to help you negotiate the olfactory minefield this Christmas and make sure your gift is one to remember.
There are fragrances that live in a world that cross from simple scents to experiences in bottles, pulling on our desire to remember rather than banking on a wish to smell great, Encore Une Fois translates to "yet again", does it manage to pull on your memories? Let's Deep Dive. Encore opens up with a beautiful salty citrus, very oceany but less "beachy", aquatic without being blue, a tad pull of green comes from the violet and the leafy orange but make no mistake, this is about the salty tones and in that process opens up for a tad smoky, for a stronger orange vibe with a bit of sour bergamot, the petitgrain gives character with it's unique bitterness. The...
The beauty industry’s journey to become sustainable has its consumers to thank for it. We as individuals have the power to demand change and it all begins with our daily routines. So, what’s in yours? As scent is so personal, we emotionally purchase, checking out with the fragrance that connects us to a time, a place or a memory and consequently overlooking any eco-conscious effort. In his book, “How Customers Think: Essential Insights into the Mind of the Market,” Harvard professor Gerald Zaltman states that 95% of purchasing decisions are driven by unconscious urges, the most influential being emotion. But we must do better, and we can, if we actively choose to. What exactly makes a fragrance sustainable? There are...
So many of us are apart from our loved ones this year and as the calendar rolls towards Mother’s Day, it can bring with it powerful emotions. This year, 14th March could be a day to start a new tradition and instead an opportunity to thank the women who have supported you in your life. Why not surprise someone you care for with a special gift of fragrance, to reflect their personality or awaken their senses, and at the same time letting them know that you are thinking of them on this day. It can be challenging to choose a fragrance for someone else, because scent is so personal but with an array of luxurious scents from our niche fragrance...
