Whilst it is of course correct that the COVID-19 emergency is of utmost importance and priority of focus, a new poll has concluded that people are becoming increasingly aware that we must use this time to imagine a much better future for our planet. Encouragingly, in this poll only 9% felt we should ‘return to normal’ after the lockdown is lifted. People have clearly noticed significant changes including cleaner air, more wildlife and much stronger communities. It’s also crystal clear from the poll that the masses have become increasingly aware that the health of our planet and its people are utterly inseparable, and now is the time for radical social, environmental, political and economic change. If not now, then we...
Spring is a truly miraculous experience. The whole world comes alive after a winter in which the earth, seemingly so dull and cold for months on end, has come alive once more. Little did we know that beneath the cold hard ground, the plants and trees were preparing for rebirth. Spring gives us hope for rejuvenation in our own lives as well. This is a time to renew the excitement and zest for life that resides in all of us. Yet here in the spring of 2020, we find ourselves at the centre of a global pandemic crisis, the likes of which we have never seen in our lifetime. This serves as a colossal leveller as well as a stark...
“The sky is the limit!” said Ruta Degutyte – the founder of niche fragrance brand Art de Parfum – in this exclusive interview. New artistic perfumery brands keep popping up every year, yet in an already flooded market Ruta began Art de Parfum with a conviction to still manage to offer something new by creating perfumes that convey powerful emotions in a clean, environmentally friendly and ethical way. She has already created six wonderfully diverse and elegant fragrances and has accumulated several awards, the latest of which is for Encore Une Fois – won Pure Beauty Global Awards 2019 in Premium fragrance category. Ruta has serious plans for the future as she prepares to launch an exciting new fragrance in...
Independent niche perfume house Art de Parfum is delighted to have won the prestigious award for Best Fragrance at the 2019 Attracta Beauty Awards with their 6th and newest limited edition scent, Encore Une Fois. 98 leading beauty brands entered the competition, making the win all the more special. The Attracta Beauty Awards were founded by Attracta Courtney in 2014 and have quickly established themselves as one of the UK’s leading beauty awards. At the Awards ceremony held at Ham Yard in London on 4th July 2019, Attracta’s esteemed panel of experts who had the difficult task of judging the entries. The judging is not influenced by marketing hype or advertising. The products are all tried and tested, and some of the winners are often...
Increasingly, consumers are worried about the impact of their buying decisions on the environment and the welfare of animals. But they are also overwhelmed with information on how to make ethical buying choices. Art de Parfum is a company that places ethics at the heart of its operations, thus making it easy for customers to choose with confidence. All Art de Parfum fragrances are 100% cruelty-free, environmentally-friendly, and free of materials that add to third world exploitation. Ruta Degutyte, the brand’s CEO, is uncompromising on the issue of ethics and environment. Having spent years as an international marketing consultant for several global brands, she decided to make ethics a core value of her new brand. The Art de Parfum Code...
