"Cheer Leaders' written by Caroline Simpson
Thank you to Glass Magazine for including Le Joker in their latest Cheer Leaders fragrance review for 2020.
"Perfume has a unique power to cheer and hearten. So this Autumn, Glass celebrates the latest launches with no particular olfactory theme but ones than gladden the heart and sol during these troubling times..."
"No, no - not Batman's nemesis or even the playing card, this Joker is the latest fragrance from Art de Parfum and is a spirited woody spicy number which includes Timur pepper - a highly unusual ingredient."
At the Pure Beauty Awards held last night, Art de Parfum won the coveted Gold Award for Best New Niche Fragrance with our new fragrance Le Joker. The virtual award ceremony was hosted by writer and presenter Layne Redman and Le Joker, which launched this summer, was selected from over hundreds of entries. The fragrance was voted for by Pure Beauty’s esteemed and respected judging panel of experts from all areas of the beauty industry. Le Joker launched on 7th July 2020 and is our 7th fragrance. Sensing the time was right for a scent which is both avant-garde and courageous, this highly characterful scent is one of our most evocative and provocative yet. The number seven also symbolises wisdom and...
We are delighted to announce that we have been shortlisted in the Pure Beauty Awards for the much-coveted nomination for Best New Niche Fragrance with our avant-garde and characterful new scent Le Joker. The Pure Beauty Awards celebrates the best new beauty launches to emerge in the UK market over a 12 month period and the winners will be announced in October 2020. Launched on 7th July 2020, Le Joker is our 7th fragrance. In numerology, the number seven is symbolic of wisdom and a knowledge that reality is often hidden behind an illusion or behind a mask. For our new perfume therefore, I felt it was time to expand the topical and inspirational boundaries of Art de Parfum as a brand and...
