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Le Joker Short Listed For Best Niche Fragrance In Pure Beauty Awards

We are delighted to announce that we have been shortlisted in the Pure Beauty Awards for the much-coveted nomination for Best New Niche Fragrance with our avant-garde and characterful new scent Le Joker. The Pure Beauty Awards celebrates the best new beauty launches to emerge in the UK market over a 12 month period and the winners will be announced in October 2020.   Launched on 7th July 2020, Le Joker is our 7th fragrance. In numerology, the number seven is symbolic of wisdom and a knowledge that reality is often hidden behind an illusion or behind a mask. For our new perfume therefore, I felt it was time to expand the topical and inspirational boundaries of Art de Parfum as a brand and...

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Imagine... 🌍

Whilst it is of course correct that the COVID-19 emergency is of utmost importance and priority of focus, a new poll has concluded that people are becoming increasingly aware that we must use this time to imagine a much better future for our planet.  Encouragingly, in this poll only 9% felt we should ‘return to normal’ after the lockdown is lifted. People have clearly noticed significant changes including cleaner air, more wildlife and much stronger communities. It’s also crystal clear from the poll that the masses have become increasingly aware that the health of our planet and its people are utterly inseparable, and now is the time for radical social, environmental, political and economic change. If not now, then we...

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