Le Joker, by French outfit Art De Parfum, won the gold medal at the London Beauty Awards, 2020. I can see why. A saline, fresh nutmeg aromatic, with facets of star anise, Timur pepper, ambergris and elemi, this is one of those perfumes I would put in in the same category as Eau D’Italie: scents that are magnetizing in their chalky sea air simplicity, yet that wisely eschew the dirty über-niche plugholes of algae and seaweed. Described by the company as a ‘fascinating woody fragrance (cypriol, patchouli, Atlas cedarwood), intertwining fruity spicy notes with powdery notes of makeup and smoky cigarette facets……Le Joker aims to awaken different emotions in different people’. I personally certainly don’t smell the (clown) makeup, but...
So many of us are apart from our loved ones this year and as the calendar rolls towards Mother’s Day, it can bring with it powerful emotions. This year, 14th March could be a day to start a new tradition and instead an opportunity to thank the women who have supported you in your life. Why not surprise someone you care for with a special gift of fragrance, to reflect their personality or awaken their senses, and at the same time letting them know that you are thinking of them on this day. It can be challenging to choose a fragrance for someone else, because scent is so personal but with an array of luxurious scents from our niche fragrance...
Le Joker by ethical and sustainable French perfume brand @artdeparfumI think both the name and the the concept are an adequate escort for this year and the future. For me, it combines darkness & eccentric with warmth and confidence. The discrepancy between the controlled face we show on the outside and all the overwhelming feelings, thoughts, insecurity + confusion we carry on the inside. Characteristics I can completely relate to. 'Le Joker aims to awaken different emotions in different people; inviting the wearer to be more daring, more evocative, and not afraid to make a statement or challenge the status quo. A contrasted fragrance blending with powdery notes of make-up and sea salt with smoky cigarette notes and a blend...
"Are we facing a conceptual perfume that has been polished and made pleasant for the consumer? Or do we have a fragrance that challenges the limits of the commercial and manipulates the perception of your audience? For me, it is the most interesting aspect of Le Joker, this mystery that seems to require reflection and wisdom in order for it to be understood."
