We are delighted to announce that we have been shortlisted in the Pure Beauty Awards for the much-coveted nomination for Best New Niche Fragrance with our avant-garde and characterful new scent Le Joker. The Pure Beauty Awards celebrates the best new beauty launches to emerge in the UK market over a 12 month period and the winners will be announced in October 2020. Launched on 7th July 2020, Le Joker is our 7th fragrance. In numerology, the number seven is symbolic of wisdom and a knowledge that reality is often hidden behind an illusion or behind a mask. For our new perfume therefore, I felt it was time to expand the topical and inspirational boundaries of Art de Parfum as a brand and...
It’s been quite a breathtaking ride so far. Full of gorgeous places and people, evocative smells, sometimes bumpy and steep. Above all it was definitely worth it.
Love,Ruta
“The sky is the limit!” said Ruta Degutyte – the founder of niche fragrance brand Art de Parfum – in this exclusive interview. New artistic perfumery brands keep popping up every year, yet in an already flooded market Ruta began Art de Parfum with a conviction to still manage to offer something new by creating perfumes that convey powerful emotions in a clean, environmentally friendly and ethical way. She has already created six wonderfully diverse and elegant fragrances and has accumulated several awards, the latest of which is for Encore Une Fois – won Pure Beauty Global Awards 2019 in Premium fragrance category. Ruta has serious plans for the future as she prepares to launch an exciting new fragrance in...
I thought I’d talk today about one of my favourite raw materials in perfumery, and that is black tea. It features heavily in one of the Art de Parfum fragrances, namely Excentrique Moi, which mixes a smoky, tannic black tea with red berries, hibiscus, dried fruits, spices, and patchouli. Wearing black tea fragrances are so comforting and cozy, especially in chilly weather….of which we seem to have a lot in Britain. When I wear Excentrique Moi, I always feel like I should be curled up under a blanket with a good book on my lap and a slice of fruitcake and a steaming hot cup of tea to the side. Hmmm, actually, that sounds good right about now! While there...
Personally, I'm not much of a drinker - but I have always loved the scent of a good Gin & Tonic. Its aroma of bitter quinine and spicy juniper berry is indefinably British - and always spells summer to me. In fact, that's what inspired me to create Gin & Tonic Cologne. It's one of the most popular of the Art de Parfum line, especially in the UK, and it's easy to see why - with the tennis season fast approaching, people are starting to think of the pleasures of watching Wimbledon while quaffing an ice-cold G&T. This fragrance is a time capsule of these classic English traditions. The opening is as refreshing as taking a long sip of that ice-cold G&T – teeming with peppery...
