News RSS



Top 5 Summer Fragrances

  What are the best fragrances to wear when the heat of summer arrives? Many people prefer to remain unscented during summer or to wear a simple eau de cologne straight from the fridge. But for me personally, a day without fragrance is like going out without my keys or my wallet, so when hot weather strikes, I opt for a perfume that is light and fresh, but still performs like a perfume – in other words, it doesn’t disappear in under an hour! My top 5 summer fragrances are therefore all scents that are fresh enough to provide relief against the heat, and contain enough complexity to develop, change, and keep me interested throughout the day. First up, we...

Continue reading



Top Ten Rose Fragrances for Men

And also for women, of course - we don't discriminate here at Art de Parfum! Our motto is: if you love it, wear it. Don't let a label put you off.   That said, we know that men can be a bit wary of wearing rose-based fragrances, so this list is curated specially for them.  What is it about the smell of roses that make men categorise it as strictly for women? In truth – nothing. There is nothing gender-specific about a rose based fragrance or scent, and if you study rose oils carefully, you will see that the rose aroma is made up of several different facets that should be easy for a man to wear – roses are simultaneously...

Continue reading



Art de Parfum – Our Who, What, and Why

Our Who I’m Ruta Degutyte and I founded Art de Parfum because I believe that small objects of beauty, whether it be a bottle of perfume, a small painting, or a silk scarf can elevate a person’s mood and make their life feel more beautiful in general. People always ask me, what is it about perfume that you love? When they ask me, I always look at them surprised and wonder, why, don’t you love it too? To me, perfume is as essential to life as bread. Or air.   Our Why Our why can be summed up briefly as follows: to bring affordable French luxury to the consumer who is looking for that special je ne sais quoi in...

Continue reading



Black Tea & The Story of How Excentrique Moi Came to Be

I thought I’d talk today about one of my favourite raw materials in perfumery, and that is black tea. It features heavily in one of the Art de Parfum fragrances, namely Excentrique Moi, which mixes a smoky, tannic black tea with red berries, hibiscus, dried fruits, spices, and patchouli. Wearing black tea fragrances are so comforting and cozy, especially in chilly weather….of which we seem to have a lot in Britain. When I wear Excentrique Moi, I always feel like I should be curled up under a blanket with a good book on my lap and a slice of fruitcake and a steaming hot cup of tea to the side. Hmmm, actually, that sounds good right about now! While there...

Continue reading



What is your favourite fragrance based on a drink or cocktail? And Competition!

Personally, I'm not much of a drinker - but I have always loved the scent of a good Gin & Tonic. Its aroma of bitter quinine and spicy juniper berry is indefinably British - and always spells summer to me. In fact, that's what inspired me to create Gin & Tonic Cologne. It's one of the most popular of the Art de Parfum line, especially in the UK, and it's easy to see why - with the tennis season fast approaching, people are starting to think of the pleasures of watching Wimbledon while quaffing an ice-cold G&T. This fragrance is a time capsule of these classic English traditions. The opening is as refreshing as taking a long sip of that ice-cold G&T – teeming with peppery...

Continue reading


x