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Le Joker Short Listed For Best Niche Fragrance In Pure Beauty Awards

We are delighted to announce that we have been shortlisted in the Pure Beauty Awards for the much-coveted nomination for Best New Niche Fragrance with our avant-garde and characterful new scent Le Joker. The Pure Beauty Awards celebrates the best new beauty launches to emerge in the UK market over a 12 month period and the winners will be announced in October 2020.   Launched on 7th July 2020, Le Joker is our 7th fragrance. In numerology, the number seven is symbolic of wisdom and a knowledge that reality is often hidden behind an illusion or behind a mask. For our new perfume therefore, I felt it was time to expand the topical and inspirational boundaries of Art de Parfum as a brand and...

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Art de Parfum Now Stocked At Indigo Perfumery, USA!

We are absolutely DELIGHTED to announce that the Art de Parfum range of fragrances will now be carried by Indigo Perfumery in Cleveland, Ohio, in the USA! Indigo Perfumery, founded in 2013, stocks a beautifully-curated selection of the best niche fragrances on the market and ships everywhere in mainland USA for free on orders over $50! We are proud to be part of Indigo's line up and very excited to be making inroads into the American niche market. Please click here to see the Art de Parfum fragrances on the Indigo Perfumery website, and here to see Ann's blog post introducing the Art de Parfum fragrances.     

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What is your favourite fragrance based on a drink or cocktail? And Competition!

Personally, I'm not much of a drinker - but I have always loved the scent of a good Gin & Tonic. Its aroma of bitter quinine and spicy juniper berry is indefinably British - and always spells summer to me. In fact, that's what inspired me to create Gin & Tonic Cologne. It's one of the most popular of the Art de Parfum line, especially in the UK, and it's easy to see why - with the tennis season fast approaching, people are starting to think of the pleasures of watching Wimbledon while quaffing an ice-cold G&T. This fragrance is a time capsule of these classic English traditions. The opening is as refreshing as taking a long sip of that ice-cold G&T – teeming with peppery...

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