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Art de Parfum: The Rare Fragrance Brand That Puts Ethics First

Increasingly, consumers are worried about the impact of their buying decisions on the environment and the welfare of animals. But they are also overwhelmed with information on how to make ethical buying choices. Art de Parfum is a company that places ethics at the heart of its operations, thus making it easy for customers to choose with confidence. All Art de Parfum fragrances are 100% cruelty-free, environmentally-friendly, and free of materials that add to third world exploitation. Ruta Degutyte, the brand’s CEO, is uncompromising on the issue of ethics and environment. Having spent years as an international marketing consultant for several global brands, she decided to make ethics a core value of her new brand. The Art de Parfum Code...

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Art de Parfum's Guide to French Style

Ah, but the French are stylish, are they not? Who among us hasn’t gazed at photos of French fashion editors emerging from the Paris runway shows or even ordinary women on the streets of Paris with envy? The French seem to have mastered a way of dressing, of walking, of simply breathing that broadcasts a strong sense of style in every fibre of their being.   I spend a lot of time in France, both in Paris and on the French Riviera, so I am often in the position to observe and study the enviable proposition that is French style. So without further ado, allow me to present to you the Art de Parfum guide to French style. Want to know...

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Top Ten Rose Fragrances for Men

And also for women, of course - we don't discriminate here at Art de Parfum! Our motto is: if you love it, wear it. Don't let a label put you off.   That said, we know that men can be a bit wary of wearing rose-based fragrances, so this list is curated specially for them.  What is it about the smell of roses that make men categorize it as strictly for women? In truth – nothing. There is nothing gender-specific about the smell of roses per se, and if you study rose oils carefully, you will see that the rose aroma is made up of several different facets that should be easy for a man to wear – roses are simultaneously...

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