Le Joker, by French outfit Art De Parfum, won the gold medal at the London Beauty Awards, 2020. I can see why. A saline, fresh nutmeg aromatic, with facets of star anise, Timur pepper, ambergris and elemi, this is one of those perfumes I would put in in the same category as Eau D’Italie: scents that are magnetizing in their chalky sea air simplicity, yet that wisely eschew the dirty über-niche plugholes of algae and seaweed. Described by the company as a ‘fascinating woody fragrance (cypriol, patchouli, Atlas cedarwood), intertwining fruity spicy notes with powdery notes of makeup and smoky cigarette facets……Le Joker aims to awaken different emotions in different people’. I personally certainly don’t smell the (clown) makeup, but...
This month marks a milestone for us here at Art de Parfum - it's our 5th birthday! And what a journey it’s been! Over the last 5 years our collection has transformed and grown to seven incredible, ethical fragrances that all exude french sophistication. As we go forward we will continue to always create luxurious perfumes that are as green and innocent as possible to the environment and the wearer. "An idea means the beginning, staying in business means progress, but good old fashioned hard work means success. Stop running after waves and let the sea come to you! I’d like to extend a big thank you to everyone who has supported, guided and worked passionately for Art de Parfum" Happy...
The beauty industry’s journey to become sustainable has its consumers to thank for it. We as individuals have the power to demand change and it all begins with our daily routines. So, what’s in yours? As scent is so personal, we emotionally purchase, checking out with the fragrance that connects us to a time, a place or a memory and consequently overlooking any eco-conscious effort. In his book, “How Customers Think: Essential Insights into the Mind of the Market,” Harvard professor Gerald Zaltman states that 95% of purchasing decisions are driven by unconscious urges, the most influential being emotion. But we must do better, and we can, if we actively choose to. What exactly makes a fragrance sustainable? There are...
So many of us are apart from our loved ones this year and as the calendar rolls towards Mother’s Day, it can bring with it powerful emotions. This year, 14th March could be a day to start a new tradition and instead an opportunity to thank the women who have supported you in your life. Why not surprise someone you care for with a special gift of fragrance, to reflect their personality or awaken their senses, and at the same time letting them know that you are thinking of them on this day. It can be challenging to choose a fragrance for someone else, because scent is so personal but with an array of luxurious scents from our niche fragrance...
