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Scents of Summer

Some scents can transport you back to the exact time and place you first smelt them; to a particular time in life, or even to a particular person. From the sweet smell of cinnamon reminding you of Christmas in an instant, to the smell of your mother’s perfume when you were a child, scent memories are some of the most powerful there are. 

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Imagine... 🌍

Whilst it is of course correct that the COVID-19 emergency is of utmost importance and priority of focus, a new poll has concluded that people are becoming increasingly aware that we must use this time to imagine a much better future for our planet.  Encouragingly, in this poll only 9% felt we should ‘return to normal’ after the lockdown is lifted. People have clearly noticed significant changes including cleaner air, more wildlife and much stronger communities. It’s also crystal clear from the poll that the masses have become increasingly aware that the health of our planet and its people are utterly inseparable, and now is the time for radical social, environmental, political and economic change. If not now, then we...

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Zest for life with Art de Parfum ☀

Spring is a truly miraculous experience. The whole world comes alive after a winter in which the earth, seemingly so dull and cold for months on end, has come alive once more. Little did we know that beneath the cold hard ground, the plants and trees were preparing for rebirth. Spring gives us hope for rejuvenation in our own lives as well. This is a time to renew the excitement and zest for life that resides in all of us. Yet here in the spring of 2020, we find ourselves at the centre of a global pandemic crisis, the likes of which we have never seen in our lifetime. This serves as a colossal leveller as well as a stark...

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Packing for an autumn break on the French Riviera

I’m going to Paris on business in early November – Art de Parfum is taking part in a cool London lifestyle pop-up show there. And I’ve decided that, while I’m there, I might as well pop down to the French Riviera for a little autumn break over the weekend. The South of France is my spiritual and artistic home. It’s where my perfumes are made and where I get all of my inspiration!   It will be cool but hopefully sunny in Nice at this time of year. I am looking forward to taking long walks down the promenade, reading in cafes, drinking tea, enjoying the fresh sea breezes, and generally just soaking up the incredible sense of style, culture,...

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