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Le Joker Short Listed For Best Niche Fragrance In Pure Beauty Awards

We are delighted to announce that we have been shortlisted in the Pure Beauty Awards for the much-coveted nomination for Best New Niche Fragrance with our avant-garde and characterful new scent Le Joker. The Pure Beauty Awards celebrates the best new beauty launches to emerge in the UK market over a 12 month period and the winners will be announced in October 2020.   Launched on 7th July 2020, Le Joker is our 7th fragrance. In numerology, the number seven is symbolic of wisdom and a knowledge that reality is often hidden behind an illusion or behind a mask. For our new perfume therefore, I felt it was time to expand the topical and inspirational boundaries of Art de Parfum as a brand and...

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Scents of Summer

Some scents can transport you back to the exact time and place you first smelt them; to a particular time in life, or even to a particular person. From the sweet smell of cinnamon reminding you of Christmas in an instant, to the smell of your mother’s perfume when you were a child, scent memories are some of the most powerful there are. 

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Top 5 Summer Fragrances

  What are the best fragrances to wear when the heat of summer arrives? Many people prefer to remain unscented during summer or to wear a simple eau de cologne straight from the fridge. But for me personally, a day without fragrance is like going out without my keys or my wallet, so when hot weather strikes, I opt for a perfume that is light and fresh, but still performs like a perfume – in other words, it doesn’t disappear in under an hour! My top 5 summer fragrances are therefore all scents that are fresh enough to provide relief against the heat, and contain enough complexity to develop, change, and keep me interested throughout the day. First up, we...

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What is your favourite fragrance based on a drink or cocktail? And Competition!

Personally, I'm not much of a drinker - but I have always loved the scent of a good Gin & Tonic. Its aroma of bitter quinine and spicy juniper berry is indefinably British - and always spells summer to me. In fact, that's what inspired me to create Gin & Tonic Cologne. It's one of the most popular of the Art de Parfum line, especially in the UK, and it's easy to see why - with the tennis season fast approaching, people are starting to think of the pleasures of watching Wimbledon while quaffing an ice-cold G&T. This fragrance is a time capsule of these classic English traditions. The opening is as refreshing as taking a long sip of that ice-cold G&T – teeming with peppery...

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