The beauty industry’s journey to become sustainable has its consumers to thank for it. We as individuals have the power to demand change and it all begins with our daily routines. So, what’s in yours? As scent is so personal, we emotionally purchase, checking out with the fragrance that connects us to a time, a place or a memory and consequently overlooking any eco-conscious effort. In his book, “How Customers Think: Essential Insights into the Mind of the Market,” Harvard professor Gerald Zaltman states that 95% of purchasing decisions are driven by unconscious urges, the most influential being emotion. But we must do better, and we can, if we actively choose to. What exactly makes a fragrance sustainable? There are...
So many of us are apart from our loved ones this year and as the calendar rolls towards Mother’s Day, it can bring with it powerful emotions. This year, 14th March could be a day to start a new tradition and instead an opportunity to thank the women who have supported you in your life. Why not surprise someone you care for with a special gift of fragrance, to reflect their personality or awaken their senses, and at the same time letting them know that you are thinking of them on this day. It can be challenging to choose a fragrance for someone else, because scent is so personal but with an array of luxurious scents from our niche fragrance...
Here is another green and genderless scent which is also in my article on The Original Copy, Signature Wild by Art de Parfum. "There is such a development after applying this on the skin, it's definitely the most special perfume I have in my collection. First it's more on the spicy, fresh and woody side and then slowly you can smell a creamy and sweeter note, a very aromatic and complex scent. The delicate mixture of ambergris, Peruvian balsam, cinnamon, leather and dried fruits initially has a spicy and woody texture and then develops a soft and subtle creaminess on the warm skin- which isn't there in the beginning, I'm so fascinated by this..." Beside this everything else is also...
To wear your favourite perfume in time for Christamas this year...
EU and US please place your orders by the 18th December 2020
&
The rest of the world by the 14th December 2020
Scent The Season
