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We are very proud to be apart of a new series written by Parfumado called 'Female Founders' which highlights a selection of inspiring female perfumers.

We are delighted to announce that we have been shortlisted in the Pure Beauty Awards for the much-coveted nomination for Best New Niche Fragrance with our avant-garde and characterful new scent Le Joker. The Pure Beauty Awards celebrates the best new beauty launches to emerge in the UK market over a 12 month period and the winners will be announced in October 2020.   Launched on 7th July 2020, Le Joker is our 7th fragrance. In numerology, the number seven is symbolic of wisdom and a knowledge that reality is often hidden behind an illusion or behind a mask. For our new perfume therefore, I felt it was time to expand the topical and inspirational boundaries of Art de Parfum as a brand and...

Our Who I’m Ruta Degutyte and I founded Art de Parfum because I believe that small objects of beauty, whether it be a bottle of perfume, a small painting, or a silk scarf can elevate a person’s mood and make their life feel more beautiful in general. People always ask me, what is it about perfume that you love? When they ask me, I always look at them surprised and wonder, why, don’t you love it too? To me, perfume is as essential to life as bread. Or air.   Our Why Our why can be summed up briefly as follows: to bring affordable French luxury to the consumer who is looking for that special je ne sais quoi in...

I thought I’d talk today about one of my favourite raw materials in perfumery, and that is black tea. It features heavily in one of the Art de Parfum fragrances, namely Excentrique Moi, which mixes a smoky, tannic black tea with red berries, hibiscus, dried fruits, spices, and patchouli. Wearing black tea fragrances are so comforting and cozy, especially in chilly weather….of which we seem to have a lot in Britain. When I wear Excentrique Moi, I always feel like I should be curled up under a blanket with a good book on my lap and a slice of fruitcake and a steaming hot cup of tea to the side. Hmmm, actually, that sounds good right about now! While there...

Personally, I'm not much of a drinker - but I have always loved the scent of a good Gin & Tonic. Its aroma of bitter quinine and spicy juniper berry is indefinably British - and always spells summer to me. In fact, that's what inspired me to create Gin & Tonic Cologne. It's one of the most popular of the Art de Parfum line, especially in the UK, and it's easy to see why - with the tennis season fast approaching, people are starting to think of the pleasures of watching Wimbledon while quaffing an ice-cold G&T. This fragrance is a time capsule of these classic English traditions. The opening is as refreshing as taking a long sip of that ice-cold G&T – teeming with peppery...