At the Pure Beauty Awards held last night, Art de Parfum won the coveted Gold Award for Best New Niche Fragrance with our new fragrance Le Joker. The virtual award ceremony was hosted by writer and presenter Layne Redman and Le Joker, which launched this summer, was selected from over hundreds of entries. The fragrance was voted for by Pure Beauty’s esteemed and respected judging panel of experts from all areas of the beauty industry. Le Joker launched on 7th July 2020 and is our 7th fragrance. Sensing the time was right for a scent which is both avant-garde and courageous, this highly characterful scent is one of our most evocative and provocative yet. The number seven also symbolises wisdom and...
October Offers Use code AW2020 for 15% OFF (50ml bottles only - close date 23/10/2020) & Complimentary Free Shipping & Gift Wrapping! (EU, UK & US only) T&C's apply. ----- The Fragrances to wear this Autumn. This season is a time of change and renewal. While nature sheds its leaves in preparation for winter, so should you swap out the light scents of summer for something a little more romantic and woodsy. Think fragrances that remind you of a cosy autumnal day, warm mugs of mulled cider, and crisp fall air. EXCENTRIQUE MOI SENSUAL OUD LE JOKER Our Top Pick for October Excentrique Moi is a perfect “witching hour” fragrance for this time of year because it...
We are very proud to be apart of a new series written by Parfumado called 'Female Founders' which highlights a selection of inspiring female perfumers.
We are delighted to announce that we have been shortlisted in the Pure Beauty Awards for the much-coveted nomination for Best New Niche Fragrance with our avant-garde and characterful new scent Le Joker. The Pure Beauty Awards celebrates the best new beauty launches to emerge in the UK market over a 12 month period and the winners will be announced in October 2020. Launched on 7th July 2020, Le Joker is our 7th fragrance. In numerology, the number seven is symbolic of wisdom and a knowledge that reality is often hidden behind an illusion or behind a mask. For our new perfume therefore, I felt it was time to expand the topical and inspirational boundaries of Art de Parfum as a brand and...
