The beauty industry’s journey to become sustainable has its consumers to thank for it. We as individuals have the power to demand change and it all begins with our daily routines. So, what’s in yours? As scent is so personal, we emotionally purchase, checking out with the fragrance that connects us to a time, a place or a memory and consequently overlooking any eco-conscious effort. In his book, “How Customers Think: Essential Insights into the Mind of the Market,” Harvard professor Gerald Zaltman states that 95% of purchasing decisions are driven by unconscious urges, the most influential being emotion. But we must do better, and we can, if we actively choose to. What exactly makes a fragrance sustainable? There are...
So many of us are apart from our loved ones this year and as the calendar rolls towards Mother’s Day, it can bring with it powerful emotions. This year, 14th March could be a day to start a new tradition and instead an opportunity to thank the women who have supported you in your life. Why not surprise someone you care for with a special gift of fragrance, to reflect their personality or awaken their senses, and at the same time letting them know that you are thinking of them on this day. It can be challenging to choose a fragrance for someone else, because scent is so personal but with an array of luxurious scents from our niche fragrance...
Le Joker by ethical and sustainable French perfume brand @artdeparfumI think both the name and the the concept are an adequate escort for this year and the future. For me, it combines darkness & eccentric with warmth and confidence. The discrepancy between the controlled face we show on the outside and all the overwhelming feelings, thoughts, insecurity + confusion we carry on the inside. Characteristics I can completely relate to. 'Le Joker aims to awaken different emotions in different people; inviting the wearer to be more daring, more evocative, and not afraid to make a statement or challenge the status quo. A contrasted fragrance blending with powdery notes of make-up and sea salt with smoky cigarette notes and a blend...
"Are we facing a conceptual perfume that has been polished and made pleasant for the consumer? Or do we have a fragrance that challenges the limits of the commercial and manipulates the perception of your audience? For me, it is the most interesting aspect of Le Joker, this mystery that seems to require reflection and wisdom in order for it to be understood."
