"Are we facing a conceptual perfume that has been polished and made pleasant for the consumer? Or do we have a fragrance that challenges the limits of the commercial and manipulates the perception of your audience? For me, it is the most interesting aspect of Le Joker, this mystery that seems to require reflection and wisdom in order for it to be understood."
At the Pure Beauty Awards held last night, Art de Parfum won the coveted Gold Award for Best New Niche Fragrance with our new fragrance Le Joker. The virtual award ceremony was hosted by writer and presenter Layne Redman and Le Joker, which launched this summer, was selected from over hundreds of entries. The fragrance was voted for by Pure Beauty’s esteemed and respected judging panel of experts from all areas of the beauty industry. Le Joker launched on 7th July 2020 and is our 7th fragrance. Sensing the time was right for a scent which is both avant-garde and courageous, this highly characterful scent is one of our most evocative and provocative yet. The number seven also symbolises wisdom and...
We are very proud to be apart of a new series written by Parfumado called 'Female Founders' which highlights a selection of inspiring female perfumers.
We are delighted to announce that we have been shortlisted in the Pure Beauty Awards for the much-coveted nomination for Best New Niche Fragrance with our avant-garde and characterful new scent Le Joker. The Pure Beauty Awards celebrates the best new beauty launches to emerge in the UK market over a 12 month period and the winners will be announced in October 2020. Launched on 7th July 2020, Le Joker is our 7th fragrance. In numerology, the number seven is symbolic of wisdom and a knowledge that reality is often hidden behind an illusion or behind a mask. For our new perfume therefore, I felt it was time to expand the topical and inspirational boundaries of Art de Parfum as a brand and...
